If you are a small to medium business owner then you know the importance of having current and fresh customer leads to grow your revenue. With all the different paths that customers can now take to shop, research, and interact online your focus has to be sharp and know who you are going after. Simply putting up some banner ads, creating a Facebook page, or putting a spot on the local radio station is not enough. Having a targeted approach that will be more specific to your target audience is crucial in today’s crowded online space. With solutions partners like List Giant you can choose from business leads or consumer leads tailored to your specific market requirements. With a company that will provide email and mailing lists where they guarantee to meet the industry standards. It is estimated that email marketing still generates over $67 billion in sales so the proof is there that this is still a valuable channel to reach your customers. Even with the best lists you also need to understand the best ways to get that potential customer to open the mail.
Create a sense of urgency around the particular piece and have a call to action. You would be surprised how many mailers or emails go out that do not ask for anything in return. Using a solutions provider like ListGiant they can understand the importance of several vertical markets and can have their team put together the best overall approach for your business. They sell to medium to Fortune 500 companies and no matter if you are looking for direct mail or telemarketing lists they have the answer. There are ways to use your social media channels to funnel in prospective customers that are interested in what you have to say or sell. Remember that no matter how you reach out to the customer try and make it as personal as possible and always respond to any request to show that there is a human on the other side of the mail piece.
A classic antiquarian book collection in the making – maybe
Barnes and Noble leather bound kids’ classics book collection could become one of the sought after collectable antiquarian books of the future. On the other hand they may just disappear and become one of the millions of book titles which, although old, will end up being only worth the future equivalent of a couple of pounds at a car boot sale. However, would Adam Ferguson have guessed that a single volume of his Essay on the History of Civil Society, written in 1767 would be worth over £9,000 at 2013 prices? Probably not is the answer.
An Essay on the History of Civil Society, one of many antique leather bound books now worth a fortune
Image attributed to Classic Rare Books
Adam Ferguson was by no means a character who stood out from the crowd during the period when he lived. Yes, he was a professor of Moral Philosophy at the University of Edinburgh. Nowadays, we might refer to him as an intellectual historian. His role in the Scottish Enlightenment movement of the 18th century was neither any more nor any less than that of his contemporaries.
During his period he was soon forgotten much like his contemporaries as time passed and thinking evolved. However, nowadays he is considered as ‘the father of modern systematic sociology’ and is probably one of the reasons leather bound books attributed to him are worth an absolute fortune.
Rare book prices
Rare and antique books do not follow a path, whether that is how in demand they are as collectables, or indeed the price they fetch. That is to say one book written and published in the same year as Ferguson’s (1767) may be worth merely a few tens of pounds, at best a few hundred. An example of one such book is ‘Travels’, written by Jonathan Carver and published in 1766, 1767, and 1768. An example of this book is likely to fetch no more than £2,000 – £2,500.
Maybe it is because this book is an adventure which, while being an exciting factual read of the time, is now no longer relevant to modern day travel in North America. The value of an antiquarian volume can be dictated by many factors, not least the impact which the book had in literary circles of the time. Another factor is also how relevant the book may be to current thinking in the modern world.
Other factors which help dictate the price a book will fetch at auction or on general sale are as follows:
- Current demand
- Publishing house
Current demand is an interesting one. Demand for an author may be subject to fashions of the time. A three volume original set of first edition Lord of the Rings by J.R.R. Tolkien would have cost a few tens of pounds when first published in 1937. It is only in recent years however that the price has sky-rocketed, due in part to the popularity of the genre buoyed by the movie franchise.
Whether the Barnes and Noble leather bound kids’ classics book collection will ever be in the same league as the aforementioned volumes it is difficult to say. My bet is no; but then, I buy books to read, not sit around on shelves gathering dust – and these books, according to the kids, are a pretty good read.
Setting up a small business is difficult in itself but maintaining momentum and building your business is even harder. An essential part of expansion is being able to reach a wider range of potential new customers without alienating current clients. Too many small businesses allow the latter to happen whilst desperately courting the former and end up in a worse position than before. A key issue that small businesses face is how to attract new interest, secure customer loyalty and oversee day to day operations with a limited budget. The fact is that there are ways businesses can expand their customer base without blowing the budget.
Make the most of what you’ve got
Your employees should always be one of your business’s biggest selling points. Representing the company, they should be in tune with the ethos being created and the messages being delivered at all times. Although all of this can be achieved in a subtle way, some businesses may find a more obvious approach can work wonders in expanding client reach. For example, asking employees to display the company name in their car windows is a great idea for free advertising. If your company is in the service industry or your employees are regularly in contact with customers you might consider introducing a uniform bearing the logo and name of the business. You need not turn your employees into head-to-toe walking advertisements, but if they are there and if they are willing, they are a great resource for promotion in the local area.
Creating a support network
Businesses of all sizes will benefit from the knowledge, contacts and support of a wider industry network; this is especially true and all the more important when it comes to a business in its infancy. In addition to garnering contacts in the same sector as your own, there are other less obvious avenues to pursue that can result in profitable affiliations. One such example is working with local or national charities. Volunteering your products or services to charitable fund-raising events creates a superb opportunity to promote your business. Not only will this open up a marketing opportunity to those in attendance at the event but it might even reach a wider market. Charitable functions tend to receive media attention meaning that your business can too. Far from exploitative, these are relationships that benefit both business and charity and as such should be seriously considered.
Engage with customers
In addition to attracting new customers, maintaining current client loyalty is very important. Repeat business is often the lifeblood of a small business so communicating with your customers is key. Many companies have benefited from the introduction of incentive schemes and others have had results from reward initiatives. However you decide to connect with customers old and new, having a relevant customer database such as that provided by Refreshed Direct is an absolute must. Whether its e-mail or a good old-fashioned postcard, making sure information reaches the right people is essential.
Saira Holmes writes regularly on the topic of business start-ups for a range of websites. She supports small businesses, helping them to grow and recommends the expertise of companies such as #Space & Time when considering expanding marketing campaigns.
Backing up the files on your computer is essential. This is doubly true if you use your computer to work from home. The last thing you need is for the project you are working on to disappear because of a virus. However, you may not be sure exactly how to back up your files. You may not want to buy extra equipment to back up your files. So what can you do? Well one thing you can do is back your files up on the Internet. Here are some details about online file sharing and how it can help your business.
File Sharing Can Save You Money
When you use the Internet to store and share your files, you save money. With online file sharing, you do not have to spend a lot of money on things like flash drives or external hard drives. You can just store your information on an online file sharing site and you will be able to share documents easily among st your staff and clients.
Online File Sharing Can Save You Time
Doesn’t it drive you absolutely nuts when you have to wait FOREVER to attach a file to your email message? If you use online file sharing, you won’t have to attach files to your email anymore. You can just add the file to your online file sharing service and then share the link to the document with your client or staff member.
File Sharing Can Free Up Space on Your Computer
If you use online file sharing sites, you won’t have to store as many documents on your computer. With online file sharing sites, you store the documents online instead of on your hard drive. This helps you free up space on your computer so your computer will run better.
Online File Sharing Is Secure
Online file sharing is more secure than you would think. Online file sharing sites such as ShareFile.com by Citrix make sure that your information is secure. They would go out of business if their clients’ files weren’t secure. The online file sharing system at ShareFile.com by Citrix, for example, gives users the ability to send and receive files with up to SSL/TLS 256-bit encryption.
Online File Sharing Is Easy To Use
Online file sharing is not as complicated to use as you might think. If you know how to upload a document to an email program, you can use an online file sharing site such as ShareFile.com by Citrix. Online file sharing can be used by newbies and experts. This is important because you don’t want to have to spend a lot of time training your staff on software.
Having backups of your documents is not optional these days. You need to be able to access your files in case something happens to your computer. Using online file sharing is one great way to back up your files and make it easy to collaborate on projects. Online file sharing erases some of the headaches that come with trying to share a document amongst different staff members. Be sure to check out an online file sharing service today to start enjoying some of these benefits.
Fathers Day is fast approaching and if you are looking for that special deal on the latest iPad for dad then you may want to check out deal dash.com They are one of the most established penny auction sites established in 2009.Here is how How DealDash Works. You sign up for free account and then purchase bid packs which you use to bid on items. The price goes up by one penny with each bid and if you are the last bidder when the timer runs out you pay that amount shown. There are more than 800 auctions sold per day and they even offer free shipping. I like their policy of no jumpers. What this means is that only bidders that place bids early in the auction can bid towards the end. This means there are less bidders to compete against and someone coming in at the last second can’t still an item. With their Buy it Now feature if you do not win an auction you can use the Buy It Now option and get all your bids back for free. This helps to create a more fair way to bid and purchase and item.
They offer a 100% money back guarantee on your first purchase so that if you are not satisfied you can rest assured that you will be taken care of by their staff. You can chat with their live customer support which is rare on many of these types of site. They offer deals on electronics and lots of other items are always running sales on bid packs. Through Fathers Day there are some bid packs that you can for as little as .19 per bid. Their site is Verisign trusted and McAfee Secure so there are no downloads needed and you know that your purchases are secure. Lastly, they have over 1.1 Facebook likes and DealDash Ranks as number 1 most talked about brand in the world on Facebook. So you can jump on Facebook and see what others are saying. It is free to sign up and you can watch a few of the auctions and they have a blog where they post helpful hints. Try them out today and maybe win something cool for your father at a really great price.
The UK serves as vacation destination that can accommodate any type of traveler be it a business traveler or an occasional vacationist. The destination has some of the best hotels in the world and you can also get to see some of the most spectacular scenes whilst visiting. The following are some of UK’s top destinations for the whole family:
A trip to the UK would be certainly incomplete without visiting this vibrant English capital. Located on River Thames, the city is the capital for both England and the United Kingdom and it is the largest city in the United Kingdom. The global metropolitan city offers a wide range of activities for tourists to do and this makes it the most visited city in the world. The most notable ones are Kew Gardens, Westminster Abbey, the Piccadilly Circus, the Palace of Westminster, Trafalgar Square, the British Museum, Buckingham Palace, Big Ben and many other world-famous landmarks. It’s a centre for fashion, history and art, a must visit.
Snowdonia National Park
Located in North West of Wales, Snowdonia is the largest National Park in Wales. It offers a wide range of everything including moors, wetlands, mountains, lakes and beaches. Its home to the highest mountain in England, Snowdon (1,085m) and the largest natural lake in Wales, Llyn Tegid. Snowdon offers a lot of activities for visitors to partake. One can take long walks or do watersports that include surfing, white-water rafting and surfing. The Snowdon Mountain Railway also offers rides to the summit of the Snowdon. For the history lovers, there are castles, churches and burial chambers from the Stone Age.
Besides being stunning, Canterbury has fascinating history that had played a major role in the history of England in general. It is located in South East of England and has 2,000 years of history. It was named a Heritage City because of its heritage and history. Besides having the best cricket ground in the world, Canterbury has a breathtaking cathedral that is one of its main attractions. Visitors have options of climbing the West Gate Towers for panoramic views, take spooky Canterbury Ghost Tour, or taking river tours.
This vibrant capital of Scotland is both richly endowed in history and beauty. It is the second largest tourist destination in the UK after London. There are a variety of things to be done and enjoyed in Edinburgh including trips to castles, country parks and yacht trips on the Royal Yacht Britannia. The capital, which was the inspiration for Dr. Jekyll and Mr. Hyde, is an explorer’s paradise with its history and intrigue. There are major events taking place throughout in the city throughout the year which include sightseeing tours, ghost walks, theaters, walking trails and cycling.
This beautiful, old capital city dates back to over 1000 years and has magnificent attractions to its name. Dating back to 1904, the Guinness Storehouse is certainly Ireland’s most recognizable attraction. This is the home of Guinness, the world famous beer. Other attractions include the Dublin Castle (build in 1204 by King George), the Four Courts, the St. Patrick’s Cathedral, the General Post Office (Best known for the Easter Rising in 1916) and the Custom House, a magnificent architectural jewel on the River Liffey. For travelers wanting pickups or information about schedules, the Dublin airport contact number is found on the airport’s website.
Your home is an extension of yourself and the culture your family has. It is one of the few places on Earth where you can show your true nature. Thus, it is a common act to decorate the home with ornaments and styles that bring out your personality.
Classic and Elegant
One of the most popular styles today is vintage. The vintage style is often described as classic, elegant, and, to some extent, nostalgic. Many people consider the 1940s to 1950s to be the vintage era; this is the reason why most items that are called vintage are from this decade.
However, the vintage style of today has been adapted to suit the needs of the modern world. The combination of the modern and vintage styles makes it attractive for many people. This is just the general concept of the vintage style. You are free to create your own brand of a vintage-themed home, one that would suit your needs and tastes.
Vintage You Go
If you want to change your home to have more vintage interiors but are having problems in doing so, then here are some tips and reminders that could help you out:
- Wooden Furniture. You can start by looking for aged wooden furniture. You can always find this kind of furniture at your local thrift store. Make sure to choose a classic design that is more intricate. This type of furniture was prominent during the 1940s. Just make sure that you find functional and sturdy ones to avoid spending too much money on replacements in the future.
- Colours that match your style. Another aspect that you should look into is your furniture and decorative items’ colour. You might want to choose a colour that is in the neutral to pastel shade. Make sure to avoid vibrant colours, since these are often associated with the modern style.
- Floral Designs for your home. For your sofas, upholstery, and even your wallpaper, you might want to invest in those that have floral designs. Since floral designs were a big hit back in that decade, you might want to check items with doilies and crochet finishes as well.
- Decorative and Functional Pieces. The vintage style combines functionality and style. You’ll now have an excuse to bring out those floral cutlery and utensils. If you have a big enough budget, you might want to add glass vases, tall lampshades with fabric covers, old paintings, large bowls, and other items that could add to the classic, old style you are aiming for.
- Online. Before you go hunting for items outside your home, you might want to check online, where you can get ideas and even items at a cheaper price.
These are some of the things that you should consider when you want to have a vintage-themed home.
Things to Consider
If you want to have a vintage home, you might want to ask yourself these things first. How much are you willing to set aside for the project? Do you have the time to renovate your home or are you going to hire someone to do it for you? To what extent will you want to change your home?
It is essential to ask yourself these questions to help you narrow down your goals when it comes to changing your home’s interior. Changing your home’s interior style can be quite challenging, but it is a rewarding task that should be done.
How to Choose the Right Security System
No matter how large or small your company is, you must have the right security system installed to prevent theft CCTV surveillance system cameras keep your company fully protected 24/7. Surveillance security systems are easy to monitor and can record all activities taking place inside and outside of your office. Advanced technology allows you the flexibility to adjust the view and image quality with a few a quick tap on a smartphone. Companies spend a great deal of time, research, planning and money into security systems. Security analysts spend countless hours scouring the internet to learn more about security system technology. A high quality access control panel allows authorization of entry, so you’re always in control of who enters the company premises. Infrared LED provides you with a vision in the dark, which is essential if you work during the late night hours. You can also magnify the images to see more details.
Access control systems use your hand as a digital point of entry and exit. Each set of palm prints are unique, so burglars cannot forge a person’s identification that way. Access control systems require a password, PIN or fingerprint, depending on the complexity of the system. If digital fingerprints are not required, employees will be given a unique identification password to enter the system. Large scale corporations routinely use access control systems to verify new and existing employees. Terminal servers are added during the installation process. These devices convert serial data for transmissions. Professional locksmith companies fully construct the access control panel to meet the specific requirements of the company. Access control panels have a wide network, which works in any given environment. Everything is controlled by computer and can be accessed via smartphone anytime. IT departments are generally in charge of software security technology. If there are any bugs or flaws within the system, they must contact the company which installed them to have it repaired.
Professional security technicians measure the square feet in larger companies to get a better understanding on how to set up the technology. A highly valued commercial locksmith in fort worth (for example) can work together with your IT department to discuss technical detailing. Smaller sized businesses don’t have the same requirements as major corporations, which means they spend far less on services. A simple surveillance camera might be all you really need if you run a general store or business practice. Security systems are very individualistic, and vary in size. An intercom system would be greatly advisable if you run your business from your home or from a commercial building. It’s always important to know who you buzz in before you press the buzzer.
Choose Quality and Performance Over Cost
Another important factor to take into consideration is cost. If you operate a small sized business, you might not have the money to spend on high tech security systems. The good news is that you really don’t need to spend a fortune to get a high quality security system installed. A good locksmith company with a valued reputation will give you direct feedback and analysis on an inventory of security systems. You can learn more in depth details about the technology involved in the specific security system you choose from. Consult with a professional to get a better description of services and cost. Remember, when it comes to your safety and well-being, you should always choose quality and performance over cost!
Savvy digital marketing companies are cottoning on to the fact the only way to encourage new business is to offer a taster, a trial of what they can and do deliver. If anything this weeds out the ‘men form the boys’ to coin a phrase. Achieving a top front page Google listing as well as receiving increased traffic and conversions, clients of such agencies begin to realize a coveted first page ranking is possible.
Nervous twitches appeared overnight
Since the changes which were implemented to the Google search algorithms (you know, Panda and Penguin) many companies saw their websites slide down the rankings. Many previously Google top ranked web pages lost their coveted page one ranking, and yet they had not changed any of their activities. And that is where the problem lay; old activities and tried and tested practices no longer worked.
For many website owners and webmasters, this was a difficult situation to find themselves in. The faith they placed in their SEO agencies seemed to have been misplaced. For many this was a truism. However, there were (and still are) content marketing agencies which seriously research emerging trends and maintain their finger on the pulse of search engine and internet marketing. For them the answers were simple; for the less well prepared agencies nervous twitches appeared overnight.
Some agencies have not recovered from this downturn in events; indeed, there are many which have fallen by the wayside as a result of their inability to maintain their clients’ website rankings. As a result, nervousness entered the market and has remained to this day although there are content marketing agencies which buck the trend. Companies such as Ocere Digital offer pay for results SEO as a ‘taster’ of what they can do for owners of website businesses.
Within an agreed timeframe and with an agreed keyword or phrase, these agencies deliver on their promise of a front page ranking and increased traffic. As a result of the agreement, should the promise fail to be delivered, you would pay nothing.
However, don’t think you can demand the earth for nothing, after all these agencies have to make a living. You will get a realistic service; and that is the entire point of the exercise. By showing and delivering on a promise, you the client will understand it can be done and that search engine and content marketing does work.
Even if you do not have a website up and running, merely consulting such an agency will enable you to get the set up right in the first place before the site is launched. Making the right decisions now and engaging an agency which delivers on its promise augers well for the future.
Nothing succeeds like success
From the point of view of the agency, statistically website owners usually tend to stick with a winner for the medium to long term. It is a win-win situation for all concerned, one which is grounded in deliverable, proven results with no catches.
Graham Green is a freelance writer, blogger and owner of two online businesses. Engaging a pay for performance SEO has been the most productive element to promote and improve sales.
Google Adwords is a pay per click advertising run by Google. It is a veritable and cheap means of popularizing your brand among the internet users and increasing the flow of traffic to your website. In Google Adwords, relevant ads are placed by Google on the right side of the web pages of the contextually targeted third party (the publishers) and next to the search results. Through this service, businesses promote their brands among internet users when they are performing Google search on their products. It is a veritable means of getting wider audience since up to 80% of the internet surfers view the ads.
Outsourcing your Google Adwords campaign
There are many individuals out there who will like to promote their businesses using Google Adwords but they do not know how to go about it or they lack the necessary skills for using the service effectively. Such individuals or businesses can still promote their brands, products and service by outsourcing their Google Adwords campaign. Outsourcing Adwords services will benefit you in a number of ways. Before looking into these advantages, let’s first look at what Google Adwords outsourcing means.
What is Google Adwords Outsourcing?
In the common language, outsourcing means contracting work out or hiring a person to provide a service for you. Google Adwords outsourcing therefore means hiring an expert online marketer/company to provide you with Adwords services. There are many professional internet marketing firms that provide such services to businesses that need them. These professionals have a deep knowledge of these advertising services. If you hire their services, they will provide Google Adwords management services to you meaning that they will run and optimize your Adwords campaign on Google to ensure that you gain enough traffic in your website through their services. Hiring this type of service will benefit you in many ways. Below are some of the benefits you will derive from it.
Benefiting from the outsourcing company
As it has been said above, the outsourcing companies have professional online marketers that help them to manage their client’s Adwords campaign. If you outsource your Google advertising services, you will benefit from the expertise of the company. They will apply their experience and skills in promoting your business through their service.
- Gives you time to attend to other things
Effective Google Adwords management requires time. Most online business owners may not have the time to run this program effectively. But if you hire a professional, you will have time to do other things. The outsourcing company you hire will run the campaign for you.
- Determining the actual performance of your Adwords campaign
If you are managing this service by yourself, you may not be able to evaluate your marketing campaign in order to determine its performance and effectiveness. But the company will do it for you.
Other benefits include
- Conversion optimization
- Researching the keywords in order to use relevant keywords
- Monitoring the behavior of visitors to your site in order to make adjustments that will enable them to increase the visitor’s experience.
Managing Expenses Online: Good News for a Business Management
Expense management is not an easy work. Most employers and the management department are not finding it easy to manage their expenses properly. It takes a professional to manage expenses very well and have accurate results at the end. Sometimes, it takes weeks to resolve issues resulting from an error in expense management. Besides, a number of things are involved in expense management. Given the importance of expense management in any business organization, expense management should use online expense management software. It will help them in many ways.
Expense management involves a lot of things and requires high level of diligence. In order to limit expenses and have accurate expense computation at the end of each financial year, the expense management department of any business should consider certain factors. First, they should be able to tell whether expenses raised by employees are in line with organizational rules. The management department is also expected to know the amount each department is claiming as well as the amount they are expected to use. It is also their responsibility to ensure that the proper filing of receipts and paperwork is done so that the business will not have any problem with the taxmen. This will also enable the business to maximize its VAT returns. Using web-based expense management software is a veritable means of achieving the above results.
Online expense management software will help the expenses managing department of a business in many ways in their work. It will make their work easier and also help them to track down any violation of the company’s policy. Below are some of the reasons why expenses managing department of any business organization should consider using an online expense tool for the management of their expenses.
Online expenses software is a must have for serious expense managers
Image attributed to Wikimedia Green
Recording information in audit manner
Proper recording of information for easy auditing is one of the problems that expense management departments are facing. Some people are not good at keeping records properly. Thus, they have problems with auditors during the audit period. But, managing expenses using online software will help them to avoid such problems. This is because the software is well designed with an audit trail. So, information recorded there can easily be audited without any ambiguity. If there is any problem, it can be resolved easily.
Setting expense limits
Normally, business establishments and organizations have their rules and regulations regarding expenses. Managing expenses using online software will enable the management to set claim limits and stick to that. Detecting any violations of claim policy by any employee is easy when expenses are managed using online software. This is because everything is clearly recorded in a visible manner.
Facilitating approval time
In most organizations, several offices need to sign before any expense is approved. This sometimes delays the work of the management. But there will be no delay if online expenses software is used. The expense is sent to the appropriate offices online. So, the right offices will get them at once and sign.
Other benefits of expense online management software
- Maximizing of VAT returns
- Helps management to know their spending patterns and negotiate better prices with suppliers taking that into consideration
- Easy accounting and payroll
Using an online expense management application as we have seen above is very beneficial to expense management department of any business. It ensures accuracy, easy auditing and also facilitates their work.
Fears for Dubai Case Duo, Angus Reed and Prudentia
Dubai Property Case concerns for duo
Over the past 6 months we have had the chance to read and learn about the business dealing of Angus Reed and one of his companies Prudentia.
While I want to expand on his business leadership in his home country of Australia there was a new article that was just published about some dealings in Dubai that we wrote about a few months ago. In summary:
There was some business dealings around the acquisition of land in Dubai that involved The Sunland Group and Prudentia.
Two Australians unfortunately were detained in what was described as a case of bribery and have been held in Dubai for the past four years.
There current status is still unknown and the case against them continues to evolve so much so that the previous Prime Minister of Australia has gotten involved encouraging his country to help get these men out of jail. This whole business transaction resulted in the real estate bust in 2008 where a piece of valued waterfront property was involved.
Needless to say that once the market fell apart it appears that the controlling owner was looking to mitigate their losses. Even the Australian courts have ruled in favor of the two men accused, Marcus Lee and Matthew Joyce.
They are still being held in custody while awaiting their trial. The reason that Angus Reed and his company Prudentia are tied to this case is because they were to enter into a partnership with Sunland when at some point Sunland offered to pay $14 million to Prudentia to walk away from the deal and leave Sunland the sole developer.
The Dubai government saw this as a bribe in their country and this is where the two men are now being investigated for their involvement.
I wanted to touch on this story because it continues to capture international headlines and based on the videos and information that we have gathered there is no end in sight. Please see more here – http://www.abc.net.au/news/2013-03-19/fears-for-australian-duo-held-in-dubai/4582792
Keeping all this in mind we have also written about Mr. Reed and his dealings and developments of other sites where he has given back to the community. Most notably the investment in Nu Energy to help expand and develop sustainable energy platforms that can be used in both residential and business properties.
Angus Reed and his companies have also started the Wyndham Harbour marina project at Werribee South where these resources are being put into practice. This idea of building a community that helps to give back to the environment while reducing its carbon footprint is a great model for many developers and business entities.
Companies that give back in both monetary and social means will establish leadership in their respective industries. This is why I continue to follow Mr. Reed and his companies to see what new and interesting developments he has planned.
If you own property that you rent or lease to customers then you know having the right tenants in your building can be a huge benefit to your business. Whether you are renting our commercial or residential properties having the processes in place to manage your assets along with the weekly upkeep and customer requirements can be a challenge. In todays market many property owners were happy just to get renters so the screening process may have been less than adequate. In the long run this can prove to be more hassle and costly than taking some added time on the front end to properly screen and understand your customers. While to many owners this can seem like a long and difficult task there are companies that are specialize in tenant screening that can not only help you reduce the processing time, but save you money in the long run.
Using partners to help in screen and run background checks can minimize the downtime between finding a suitable renter to getting them in place. With automated systems you can actually have potential candidates screened before even having them go through the formal paperwork process. Even though the real estate market is starting to turn around in many markets across the country having reliable tenants who are going to take care of your property and make their lease or rental payments on time can be a huge benefit. There are companies and tools that can help any size business to mitigate potential risks and losses and boost your bottom line. Remember that taking a few extra steps on the front end of rental agreement can potentially save you hours of headache.
You know the old adage that if you want to be successful; it’s not what you know, but who you know? There is indeed a certain element of truth to that fact. In order to get hired at any job, climb the corporate ladder, to get elected to any public office, or to make it in the business world, you need to have good social connections to key players within that industry who you can rely upon to help you get to where you need to or want to be. The same holds true for anyone who is looking to get established or to become successful within the music industry.
The fact of the matter is that no matter how talented you are, no matter how creative you are, no matter how masterfully skilled you are within your particular niche area of expertise, you can only get so far within your career, vocation, or business venture without knowing the right people. Nobody can earn income in a vacuum. Money is all about exchanging goods or services for money. And that exchange of goods or services is based on supply and demand. There has to be a market out there for the particular product or service you are offering. And the music industry is no exception.
There has to be an audience (preferably a captive audience) who enjoys the music that you produce and values it enough to want to pay money to buy your CDs, download your MP3s, visit your concerts, or to have you perform at a particular venue for the entertainment value of their particular facility (like a banquet hall, a stadium, or a night club). In other words, the money that you earn for performing or producing music has to come from somewhere, right? It either has to come from fans who are willing to pay for your music, or it has to come from a commercial sponsor who is willing to pay you to perform in order to increase their own business.
(For example, a restaurant might want live bands for hire to perform while consumers come to dine there, as it adds to the atmosphere of the restaurant by making it more lively. This in turn means that customers will have a positive experience at the restaurant and will want to come back… which means more business for the restaurant. Therefore the restaurant’s investment in hiring your band will have paid off in terms of increased business revenue for them.)
The bottom line is that you cannot just expect to get paid out of thin air for performing music. There have to be people who want to pay for your music. And therefore, in that respect, it matters who you know more than it matters what you know. It’s all about people.
This of course by no means implies that you could be a terrible musician and you can expect to earn big money just because you happen to be well connected. If a big record label company decides to pick up, produce, and market your band’s music that does not automatically mean that people are going to like your music. That would be just like saying that just because some athlete endorses a particular energy drink, that people are going to like it. That drink, or that product, has to be inherently good. But the positive endorsement aids to help market that product. And in many instances, good marketing can often times trump a lackluster product, but that is not always the case. If the general consumer doesn’t like it, then that would reflect poorly on the producer of that product. And the same applies to music.
There are so many talented people out there in the world today. But because they are not well connected, they never get to see their dreams materialized. The next Bill Gates, Henry Ford, Michael Jordan, or Michael Jackson could be out there, but because they don’t have a good producer, manager, or agent, they are never able to get their name out there and never gain enough publicity to make their foray onto the national or international spotlight. In fact, it can be said that there are many people who are better athletes, better musicians, and better politicians out there among the masses, than who is currently basking in the spotlight, but nobody knows who they are.
(In the world of politics, this is quite apparent… if you have ever wondered why our choice of candidates for the President of the United States are so lackluster and find yourself wondering “why are these only two choices” and wonder why more people aren’t stepping up and seeking their candidacy. The answer is quite simple: Those who aren’t well connected will never be able to see the light of day in the public arena.)
So what can you do to increase your chances of getting well connected within the music industry? Obviously you can’t just call up the president of some record label company and invite him or her to lunch, and try to kiss up to him or her, and try to schmooze your way to success. But there is one thing that you definitely can do:
In today’s modern era of Internet contentedness you can leverage the power of social media in order to get your name out there. If you have ever wondered why some YouTube videos go viral, receiving millions of views, for example, whereas other videos are complete duds, with a mere trickle of web traffic, this is again, because of who you know. If you see a video that you like on YouTube, what would you do? You would most likely share it on Face book, Twitter, or Google Plus. Or you might simply forward a link to that video to all of your friends, family or colleagues. If the video is good enough, then each of these people may be very likely to also share the same video on their social media accounts as well.
There are many things you can do in the offline world as well, but in this day and age, it’s all about social networking. You don’t need to have lunch with some music executive. You don’t need to be the brother in law or nephew of some famous, well-connected person. Social networking is a highly democratic medium that has leveled the playing field for many people who are seeking fame in the music industry.
Insofar as “it’s who you know, not what you know” is concerned, this implies that you don’t have to know just one well-connected person. You simply need to know enough people with whom you can share videos of your band’s demo performance, for example. Somebody on
Your friend’s list, or perhaps even a friends’ friends’ list, may be connected to somebody who receives that share and happens to be well connected in the music industry and decides to reach out to you.
So while that old adage still holds true, the nature of “who you know” has evolved quite a bit.
Kristen is a freelance writer who writes on different topics such as music, entertainment and social media. She holds bachelor’s degree in electronics. Her famous articles includes article on Music Job in band. She loves to travel and make new friends.