2010 August 11 | Access 2 Knowledge

In the world of online advertising Pay Per Click is the vehicle of choice for many companies. With the growing number of companies that offer PPC advertising it can be difficult and time consuming for any business or agency to keep track. Many businesses are using Google Advertising, Yahoo Search Marketing, and now Microsoft Ad Center to do their online PPC campaigns. With the market becoming more competitive and the value of a click varies from keyword to keyword it is essential that companies and agencies who implement their strategies be fully aware of what each service brings. Simply.com just completed a survey for 25,000 businesses and their online advertising strategies.  They found that only 31% actually advertise online which is quite surprising. Some of the barriers is knowing exactly what and how to do it. Successful campaign management is a key offering that a vendor can bring to their clients to provide timely reports and metrics. There are many ways in which to roll out your SEO strategy and one of those is though appropriate linking strategies that tie into your key words so that in your campaigns that match your overall brand.
In our continuation of how to maximize your search and customer traffic we revisit website monetization through services like Google, Yahoo and other PPC platforms. While these are the top two there are many companies that offer this service. One of the first types of advertising online you are billed on the actual clicks that the ads generate. You will pay higher amounts for more popular keywords so knowing how to target you r keywords is very important. For instance if you are bidding on the keyword “blog”, it may cost you $1.50 per click through your PPC advertising since the word is so popular. But if you were to target your keyword campaign to something like “blog design” you will actually lower your PPC to let’s say .50 per click and really target more consumers.Most companies will set up accounts with a budget in mind but do not have the resources or times to really investigate and understand the importance of keywords that they bid and use for the PPC.

At companies like simply.com their contextual advertising services can help those of us who are new to the world to actually make more money since they will have the right tools and experts to help recommend which keywords to target thus extending your PPC budget. They can help you with your website advertising strategies with their specific technology to help place relevant ads across multiple sites and gain a better return on investment. They are able to use their team to help their clients analyze the market and find which key words are most sought after and which ones are able to get a higher click through with better results. They then work with their clients to track and monitor your various ad channels to maximize revenue channels and can even help recommend where to place various ads and text to use. If done correctly in text ads can drive very targeted traffic to your site or blog and increase your revenue which is the goal of any advertising plan.

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Advertising, Marketing Online, Social Blogging | admin August 11, 2010 |
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