2010 September | Access 2 Knowledge

Some of blog for the love of writing. Some create blogs to keep friends and family members updated on the latest happenings. Since basically , they are very similar to WebPages, that for the most part are hosted for free at various sites.

We used to keep a blog specifically for members at our traffic exchanges. This was easier than having to mass email some, as Spam filters were becoming more strict. This way our members could check out the latest specials and not miss anything, because one of our communications were sent to the junk mail.

Some blog for money, as you may notice on some of these posts. Some of the blogs on this site are actually supported by advertisers. They ask us to look at their products and give a fair write up on the good and sometimes the bad. We get to choose which companies we write about.

Blogging Online, Marketing Online | admin September 27, 2010 |
Comments (0)

The  Energy saving wave is now hitting middle America.

This story helped to inspire thousands of people to realize that they can do their part to help the environment and it does not have to take a natural disaster to do some simple things to help improve your home energy costs. We have been slowly changing out our incandescent light bulbs with more energy saving LED bulbs in order to reduce our carbon footprint and reduce our overall energy costs. We just recently signed for the Microsoft Hohm site that helps home owners to understand their overall energy consumption and helps to make recommendations on how to save energy and suggest modification tips in order to help you get there.

The site is free to join and they help provide a detailed look at your overall home and energy costs from your water heater to your home appliances and what to look for in future purchases. You can provide a detailed overview of your home through a simple step by step process and then see your energy report based on the total consumption. After completing these simple steps I was shocked at just how much energy and overall money we spend a year. Based on our energy consumption I have some work to do. Based on the average in our area we were almost double the amount spent. The site helps provide steps to reduce energy based on your input and then provides some additional energy savings tips such as using ceiling fans more to help cool your home. Here were a few of the energy saving tips that are simple to do and cost little to implement and will give the biggest payback:

These are just a few of the tips that you can do right now to saving money and helping to reduce your energy consumption and carbon footprint on the environment. Take the couple of minutes to visit Microsoft Hohm and see first hand how you can start saving money on your energy costs. I was impressed with this free service because not only is it free but they help to provide a check list of items that are recommended so that you can use this as a reminder to help with those Spring projects around the home and focus on ways to help improve the world we live in.

Tags: , , , ,

Education, Home Improvement | admin September 24, 2010 |
Comments (0)

Tags: , , ,

Marketing, Social Blogging | admin September 23, 2010 |
Comments (0)

Getting customers to your website and purchasing your services or product is half the battle. Keeping them coming back is another challenge. Companies that use CRM software have the ability to grow the relationship with their customers and enhance their buying activities. Customer Relationship Management (CRM) software gives your company a defined set of metrics to measure customer sales, loyalty, and satisfaction. Customers are demanding a higher level service and do not want to be bothered with the same questions over and over again. Knowing your customer and being able to tailor offerings that match their profile will not only enhance your relationship, but keep them coming back which will increase your profitability. It is known in the business world that it cost 5-6 times more to acquire a new customer than it does to keep and retain current customers.

In the online business world he who has the information wins. Many companies open up online businesses and rarely capitalize on the data that they collect when a customer comes to their site either to visit or make a purchase. Those companies that can link the customers purchase patterns to future sales and then create a unique shopping experience for that end use will grow and prosper. Using lead management software a business can effectively target specific niche customers that usually end spending more money and are customers for a longer period of time. You can find some of the great lead management features of AIMCRM.com to help you in your online efforts. AIMcrm can help you increase your sales and increase your customer loyalty through proper sales management software. Understanding your customers using the analytical tools that they offer will give you the tools to grow your business. In the business world it is 10 times more costly to obtain a new customer than it is to keep one. Since you already have the customer why not make them feel unique.

Creating customer value whether it be through offering special discounts on shipping or a percentage off on their next purchase is a great step in creating lasting customer value. Using CRM you can capture this information along with other comments to enhance your engagement with the customer.

Marketing Online, Technology | admin September 16, 2010 |
Comments (0)

Even with all the high end technology that we have for creating documents and paperwork there is still an abundant amount that is printed out and left in files and on desktops. Companies attempt to use various forms of document scanning to preserve these hard copy documents but with little success. The rules for record retention and safeguarding information has gotten more strict over the past few years that there remains an incredible liability risk is a company or small business just relies on keeping hard copy documents in a file drawer. Any one that has been through an HR review, employee lawsuit, or other litigation knows the pain staking nature of compiling documents that might be relevant to the case. Having them in a digital format that is safe from destruction can save valuable time and resources.

With the help of specialty document scanning companies like Record Nations they can help to archive and safeguard your documents for future searches and filings. They have resources and personnel that are trained to archive your documents instead of relying on an internal employee or employees to complete this time consuming task. They have an interesting fact that a 80 GB hard drive can store up to 2.7 million documents which not only saves space, but can be indexed so that finding documents can be done in seconds and not hours. So not only is document scanning a space and time saver it can also help you focus on your main business priorities such as driving market share and increasing revenues.

Blogging Online, Technology | admin September 9, 2010 |
Comments (0)

A new search engine that could change the global search market Megaglobe – New International Search Engine has just been launched. MegaGlobe will be available in 45 languages and be able to represent the entire world. They are also planning the launch of Megaglobe Ads that will be available worldwide in in 50 currencies. This opens up huge opportunities for local advertisers to reach a more global market place. Instead of being limited to english translated ads, which may not be as appealing to those outside the US. they will now have the option to go to target a country specifically in their own language.

Megaglobe has even come up with a new page rank method that will offer users the  results for their searches. The search results can be translated in to more that 150 languages and help to make MegaGlobe the worlds first truly international search engine.MegaGlobe is also taking the lead in detecting and eradicating click fraud through search engines. ” According to Naima Moore, Megaglobe’s revolutionary anti click fraud technology not only guarantees the eradication of the problem, but is also inexpensive, thereby making its sponsor listings accessible to small investors.” Quoted form ipfrontline.com, Thursday, August 3, 2006.

According to published reports click fraud accounts for almost 30% of clicks that are generated on ads through various search engines. Most companies are slow in providing any detailed information around the problem, as they claim proprierty information could be revealed. MegaGlobes actions could be of benefit to the small business on the web looking to drive traffic through search and Pay per click advertisement. Plus the face the MegaGlobe will be targeting country specific languages, they will also be able to sell off add space in over 50 currencies, which will greatly expand the market place for everyone.

Marketing Online, Technology | admin September 1, 2010 |
Comments (0)

Why do we blog?

Access to a greener home

Finding SEO advice online

Keeping access open with your customers through CRM

Finding ways to preserve your documents

New International Search Engine is launched

Blogroll

Pages

Categories

Tagcloud

Archives

Meta

Calendar

  • Lower your thermostat (should have a programmable thermostat) by just a few degrees when you are not at home (approx savings $154/yr)
  • Lower the temperature on you water heater (approx savings $135/yr)
  • Replace your inside and outside incandescent light bulbs with more energy efficient LED bulbs (approx savings $83/yr)
  • Use the sleep or hibernate mode for your PC/Laptops when not in use ( approx savings $45/yr)