2010 December | Access 2 Knowledge

In the world of online advertising Pay Per Click is the vehicle of choice for many companies. With the growing number of companies that offer PPC advertising it can be difficult and time consuming for any business or agency to keep track. Businesses are using Digital Agency advertising specialist Status Media Plc, to help manage their online advertising and social media campaigns. With the market becoming more competitive and the value of a click varies from keyword to keyword it is essential that companies and agencies who implement their strategies be fully aware of what each service brings. Some of the barriers is knowing exactly what and how to do it. Successful campaign management is a key offering that a vendor can bring to their clients to provide timely reports and metrics. There are many ways in which to roll out your SEO strategy and one of those is though appropriate linking strategies that tie into your key words so that in your campaigns that match your overall brand.
In our continuation of how to maximize your search and customer traffic we revisit website monetization through services like Google, Yahoo and other PPC platforms. While these are the top two there are many companies that offer this service. One of the first types of advertising online you are billed on the actual clicks that the ads generate. You will pay higher amounts for more popular keywords so knowing how to target you r keywords is very important. For instance if you are bidding on the keyword “blog”, it may cost you $1.50 per click through your PPC advertising since the word is so popular. But if you were to target your keyword campaign to something like “blog design” you will actually lower your PPC to let’s say .50 per click and really target more consumers.Most companies will set up accounts with a budget in mind but do not have the resources or times to really investigate and understand the importance of keywords that they bid and use for the PPC.

Blogging Online, Marketing Online, Social Blogging | admin December 7, 2010 |
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Millions of Americans have fallen in love with Apples new digital offerings like the iPad and the new iPhone 4. While these devices have set the bar for multifunctional devices there are still some basic features that many of would like to have control of such as the movies we can watch. We all know that you can go through iTunes and purchase or rent movies to be seen on your new shiny iPad but what about those DVD’s that we own already and would like to be able to watch them on the road with our ipad or iPhone. If you have an iPad,iPhone, or iPod then it’s real easy to start watching movies on it.

You will be able to download the video converter to your computer, and with just a few mouse clicks, you’ll be watching your videos from your device. You only need to download the converter, to start watching all the action from your device. There so many possibilities with this latest software from ImToo that they have even released the Video Converter for Mac for those who want to take their Mac experience in ripping and burning DVD’s to the next level. You don’t have to be a computer expert, to get this converter working on your computer, and watching all the videos from your iTune library.

At imtoo.com you can find a nice iPad video converter solution that provides a simple overview of the process and what it entails to actually get those movies to work with your iPad device. Developers have been working long and hard to have programs that work and are easy for everyone to use. When the first iPad video converters came out there were multiple steps and unless you were a Mac genius the chances of you actually getting the final product was very rare. We have actually purchased one of the software packages that they recommend and have found it to be quite simple to convert the files to our iPad. I would recommend that you do this on a PC with at least 2 GB of ram and a newer dual processor as it will take some time on a slower PC with limited resources.

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Blogging Online, Broadband, Technology | admin December 2, 2010 |
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Most of your advertising firms of today have been around a long time. Most of them started with television, radio, newspapers, or advertised in areas where large groups of people would gather. Who ever the first person was, to think of advertising at a sporting event like the Super Bowl or putting up a billboard on a busy interstate highway was a genius. Now bring in the modern day advertising agency. A company that started on the World Wide Web, so their specialty is the Internet. An area where more people gather each day, than any sporting event, the busiest highways in the World, or on a busy weekend afternoon at the shopping mall. In fact, more people gather on the Net each day than watch TV or listen to the radio! That advertising agency is one that was created on the web and understand the web. Advertising is all about finding the place where the most eyeballs will be and the Internet is the answer.

The fun thing about marketing online, is all the different choices a advertiser has to promote their website, products, services, or just their affiliate links from online. A long time ago, when marketers were just beginning to figure out a few tips and tricks, they discovered how branding could be an effective marketing technique. The most common thing to brand online is yourself. So working with an advertising agency that understands all channels is crucial. You can do this by creating a few pages online and having your name, screen name, and a picture with it. Pretty soon, active online promoters will start to notice your picture and one of your names . They will realize they saw you promoting on another website or for a different product and then they begin to form an imaginary profile, of who you are and just how rich and wealthy you might be. Basically we just have a marketing circle that has finally became full-circled and the person with their picture everywhere online, has suddenly branded their self and their name.

Marketing, Marketing Online | admin |
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In the world of free hosting and blog sites it is now more important to host and control your own site. With your own domain and hosting account you control the look, feel, and more importantly the destiny of your site. Hosting your blog on a free site like Blogger or WordPress can be beneficial if you are starting out and looking to build your name and presence online. Hosting accounts can be had for very little as you start up.On many of the platforms you can choose from shared or dedicated hosting. We have used several companies and still use Bluehost and they have been a great partner for our blogs. They offer shared website hosting which is ok for most new start up blog, since they offer unlimited transfer per month, and free WordPress blog setup. They have also added some great back up features that are essential in any online hosting company. Controlling your sites setup is key to creating a brand that will enable you to better market and service your customers.

Blue host has also won many awards and are looked upon as the leader for independent blog hosting. They know the limits on shared hosting and parse out the accounts that are on each server so that you can get the maximum amount of resources for the best available price. We have been a loyal customer since we started our first blog almost 6 years ago. We have tried out other hosts and some are good and some are just plain awful so it makes good business sense to read the reviews from independent sources to help in your decision.

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Broadband, Technology | admin December 1, 2010 |
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If you are someone who needs to stay connected and have been using your smartphone as a way to connect to the internet and access your favorite social media sites you know that there are limitations. That is why many of the cell phone and broadband are now offering a free laptop to help customers stay connected anywhere they like. The popularity of the netbook has helped in this expansion to offer free hardware in connection with a paid subscription to a providers service. It is helpful for those that are looking to get a new laptop by spreading the payments over 12-18 months while paying for a service that you would normally pay for.

At sites like Broadband Expert they are keeping their finger on the mobile broadband deals and have some great insight and resources on what is the advantage of the different networks, costs associated with the service, and new technologies that are coming out. Their site is designed to help you find information easily and help to compare various service providers. Mobile internet deals are very easy to find and read so that even the newbies to the market can find and answer to their question. With their comparison section it enables the user to find the best deal for them including some specials that are being run where get a free laptop. Now keeping in mind that the service is slightly more than a regular plan it is nice to not have that large cash purchase if you are trying to go mobile. You can find which providers are offering the most competitive deals and see how they are rated.

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Broadband, Entertainment | admin |
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Here are some basic rules to follow when starting to advertise

1) Focus on what benefits the buyer, not features.
2) Know your customers.
3) You don’t have to spend hundreds of dollars on advertising “ there are plenty of low cost and no cost ways to market and advertise your business effectively. Such as using Banner exchanges, and traffic exchanges. There are a ton of Free to Post sites that will help create a buzz.
4) Always keep your message the same in all your communications. Branding is the key.
5) Always ask for the sale.

Create a sense of urgency for your customers to act

9) Focus on buyer benefits and not on product features, it’s not about YOU!

Marketing Online | admin |
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There are some new web hosting services. I would recommend getting your own domain names and build your website how you want it.

If you’re a new webmaster and searching for a hosting company for the first time; then you really should check out the ratings at WebHostingRating.com to see which top 10 hosting service looks the best to you. This is also a good website to go to for those that are looking to make a switch to a new web hosting company. You can see which sites are best for WordPress blog hosting among other criteria. The price should be one of the main things you look at, but you do want a service that is reliable and has great customer support. If you keep a website long enough, you’re bound to run into some type of problem down the road. You will want fast and reliable customer support when these times come up.

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Broadband, Technology | admin |
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Manage your social media and online campaigns with Status Media

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