2010 December 07 | Access 2 Knowledge

In the world of online advertising Pay Per Click is the vehicle of choice for many companies. With the growing number of companies that offer PPC advertising it can be difficult and time consuming for any business or agency to keep track. Businesses are using Digital Agency advertising specialist Status Media Plc, to help manage their online advertising and social media campaigns. With the market becoming more competitive and the value of a click varies from keyword to keyword it is essential that companies and agencies who implement their strategies be fully aware of what each service brings. Some of the barriers is knowing exactly what and how to do it. Successful campaign management is a key offering that a vendor can bring to their clients to provide timely reports and metrics. There are many ways in which to roll out your SEO strategy and one of those is though appropriate linking strategies that tie into your key words so that in your campaigns that match your overall brand.
In our continuation of how to maximize your search and customer traffic we revisit website monetization through services like Google, Yahoo and other PPC platforms. While these are the top two there are many companies that offer this service. One of the first types of advertising online you are billed on the actual clicks that the ads generate. You will pay higher amounts for more popular keywords so knowing how to target you r keywords is very important. For instance if you are bidding on the keyword “blog”, it may cost you $1.50 per click through your PPC advertising since the word is so popular. But if you were to target your keyword campaign to something like “blog design” you will actually lower your PPC to let’s say .50 per click and really target more consumers.Most companies will set up accounts with a budget in mind but do not have the resources or times to really investigate and understand the importance of keywords that they bid and use for the PPC.

Blogging Online, Marketing Online, Social Blogging | admin December 7, 2010 |
Comments (0)

Manage your social media and online campaigns with Status Media

Blogroll

Pages

Categories

Tagcloud

Archives

Meta

Calendar