Generate targeted traffic without having to pay? | Access 2 Knowledge

Savvy digital marketing companies are cottoning on to the fact the only way to encourage new business is to offer a taster, a trial of what they can and do deliver. If anything this weeds out the ‘men form the boys’ to coin a phrase. Achieving a top front page Google listing as well as receiving increased traffic and conversions, clients of such agencies begin to realize a coveted first page ranking is possible.

Nervous twitches appeared overnight

Since the changes which were implemented to the Google search algorithms (you know, Panda and Penguin) many companies saw their websites slide down the rankings. Many previously Google top ranked web pages lost their coveted page one ranking, and yet they had not changed any of their activities. And that is where the problem lay; old activities and tried and tested practices no longer worked.

For many website owners and webmasters, this was a difficult situation to find themselves in. The faith they placed in their SEO agencies seemed to have been misplaced. For many this was a truism. However, there were (and still are) content marketing agencies which seriously research emerging trends and maintain their finger on the pulse of search engine and internet marketing. For them the answers were simple; for the less well prepared agencies nervous twitches appeared overnight.

Not recovered

Some agencies have not recovered from this downturn in events; indeed, there are many which have fallen by the wayside as a result of their inability to maintain their clients’ website rankings. As a result, nervousness entered the market and has remained to this day although there are content marketing agencies which buck the trend. Companies such as Ocere Digital offer pay for results SEO as a ‘taster’ of what they can do for owners of website businesses.

Within an agreed timeframe and with an agreed keyword or phrase, these agencies deliver on their promise of a front page ranking and increased traffic. As a result of the agreement, should the promise fail to be delivered, you would pay nothing.

However, don’t think you can demand the earth for nothing, after all these agencies have to make a living. You will get a realistic service; and that is the entire point of the exercise. By showing and delivering on a promise, you the client will understand it can be done and that search engine and content marketing does work.

Even if you do not have a website up and running, merely consulting such an agency will enable you to get the set up right in the first place before the site is launched. Making the right decisions now and engaging an agency which delivers on its promise augers well for the future.

Nothing succeeds like success

From the point of view of the agency, statistically website owners usually tend to stick with a winner for the medium to long term. It is a win-win situation for all concerned, one which is grounded in deliverable, proven results with no catches.

Graham Green is a freelance writer, blogger and owner of two online businesses. Engaging a pay for performance SEO has been the most productive element to promote and improve sales.

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Marketing, Marketing Online | May 7, 2013

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Generate targeted traffic without having to pay?

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