How to maximize your blogs potential | Access 2 Knowledge

I was reading an article today that was discussing a new model for advertising called the Cost Per Action. If you are working with an advertising agency chances are they do not fully understand the overall impact of CPC and CPA. What this means is that advertisers would not pay on a Cost Per Click (CPC) basis as is the norm today, but rather pay services such as Google and Yahoo, only on clicks to their sites that actually result in a lead or sale. The one main glitch here is that those Advertisers will have to disclose some of the sales info to verify the sign up or sale.

We have used the Adsense model for a year now, and the CPC, while it does work, does have room for Click fraud, which appears to be growing. With CPA, you actually are paying for customers requesting more information or an actual sale. I found it interesting that in this article, they seemed to think this was a new way of doing business, which is not the case. You can look to an advertising agency like That Advertising which started on the internet and understand the tools and resources to help you grow your business and revenue.

The other creative way that we have found to generate traffic and improve our SEO and revenue is by giving away free stuff. Consider offering a free service that is beneficial to the consumer. Offer free update services, a newsletter or an e-zine. If you’re worried that this may be too time consuming, put your fears aside. You can obtain free services that will notify you when someone has signed up for your newsletter and through the use of a distribution list on your e-mail you can easily handle circulation for your newsletter or e-zine. Keep in mind, however; when you are putting together your newsletter or e-zine that the only reason a consumer has for signing up and continuing to subscribe to your publication is for worthy information. Don’t allow your publication to become a forum for advertising. Provide information that is of real benefit to the reader and that convinces them to re-visit your site. In order to really make a quality publication make sure you include a privacy statement and provide a link in the publication for the customer to unsubscribe at any time if they wish.

Tags:

Blogging Online, Social Blogging | admin March 1, 2011

RSS feed for comments on this post.
TrackBack URI






How to maximize your blogs potential

Leave a Reply

Blogroll

Pages

Categories

Tagcloud

Archives

Meta

Calendar