There are numerous ways to help boost your marketing. With solutions partners like List Giant you can choose from business leads or consumer leads tailored to your specific market requirements. We found a few tips that can help you get started with your email marketing campaign and help it be successful:
“Make sure the emails are mobile friendly,” Callarman says. She adds that a whopping 80% of people say they’ll delete an email if they can’t pull it up on their mobile phone. With smartphones permeating our everyday lives, mobile accessibility and mobile friendliness cannot be overlooked.
You put the effort into creating a great subject line that will inspire clicks. Callarman says to put that same effort into the first line of your body copy. “The first line in your email should be as relevant as the subject line. The subject line is a promise to your readers, don’t let them down.”
Placement is everything in an email blast. Take a fresh look at your email template and see where your most important information and copy is placed. Callarman recommends placing the most important content on the left.
If you’ve already begun testing subject lines, use your successful opens to inform the words you use in your future subject lines. Callarman notes that B2B companies tend to have the best open rates for emails with subject lines containing ”money,” “revenue ” and “profit.” If you’re a B2B or B2C brand starting from scratch, you can find a place to start with these recommendations. read more…