SEO experts and their value to your blog | Access 2 Knowledge

What is one of the big benefits of search engine marketing experts ?Lots of traffic! A good/high search engine ranking can bring in lots of traffic… targeted traffic! A potential customer types in a specific keyword search and if your site comes up, then it’s a direct hit. They will be coming to your site because they want to. They are not forced, tricked or persuaded by outside forces. There are companies that specialize in social media optimization so that your Facebook, Twitter, Pinterest accounts are adding to the impact of your brand.
It levels out the playing field. The truth is that a big Fortune 500 company has no advantage over you, the smaller and sometimes “broke” home based business. You have just as much an opportunity to rank well, and above these big time spenders.Results can sometimes be seen very quickly. This is a big bonus, especially if you are in desperate need of some initial traffic and sales.Search engines are the first place most of the new Internet users go to when searching for information or a product/service (actually, this is true for even the veteran marketer). This is very important because new comers are very open to the Internet and your initial “sales pitch”. They are like kids in a candy store. Because of the high competition and vast amount of information available on the Net, if a “newbie” comes to your site, they will probably buy from you or at least listen to what you have to say. (The theory is that you came first, so “I will trust you first”.)

It’s not very reliable. Sometimes, you can do everything right and use every single search engine trick in the book… and still, some totally lame and untargeted Web site will rank much better than yours. This is a problem that no body can predict with the search engines. A search engine marketing firm can help you find the keywords and appropriately target the right space in order to increase your sites traffic. It will take a lot of work to get to the top and stay there! Most search engines change their ranking criteria’s as often as you change your underwear! What works one day may not work the next. Also, each of the top search engines have their own set of rules, so it will take some time to get used to and juggle everyone’s “do’s and don’ts”.It takes too long! Even though you may see results within a week on some of the search engines, on others… it can take up to 6-8 weeks before you are listed, let alone get traffic to your site. That’s a lot of time that is wasted that could be better used for other promotional tactics.

Blogging, Social Blogging | April 17, 2012

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