Partner with That Advertising Agency in 2012 | Access 2 Knowledge

I was reading an article today that was discussing a new model for advertising called the Cost Per Action. If you are working with an advertising agency chances are they do not fully understand the overall impact of CPC and CPA. What this means is that advertisers would not pay on a Cost Per Click (CPC) basis as is the norm today, but rather pay services such as Google and Yahoo, only on clicks to their sites that actually result in a lead or sale. The one main glitch here is that those Advertisers will have to disclose some of the sales info to verify the sign up or sale.

We have used the Adsense model for a year now, and the CPC, while it does work, does have room for Click fraud, which appears to be growing. With CPA, you actually are paying for customers requesting more information or an actual sale. I found it interesting that in this article, they seemed to think this was a new way of doing business, which is not the case. You can look to an advertising agency like That Advertising which started on the internet and understand the tools and resources to help you grow your business and revenue.

The other creative way that we have found to generate traffic and improve our SEO and revenue is by giving away free stuff. One of the best ways is to offer a free report or e-book on a particular subject. It may be something that you have written or have been given permission to distribute. In any case the ability to align your advertising with your overall brand strategy is key and having a great  advertising agency that lives online is critical to your success. Many of the main ad agencies hire or have brought on experts that will help through the online marketing but dealing with a advertising company that was started on the internet brings more value to your overall success.

Advertising | February 16, 2012

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Partner with That Advertising Agency in 2012

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