What is Blekko | Access 2 Knowledge

What is Blekko?

 

The internet is full of information on every subject imaginable. Sifting through this information alone can be challenging, which is where search engines come in handy. Blekko is an online search engine that launched in November of 2010. This particular search engine’s goal is to maximize efficiency by reducing spam.

 

Company Overview

 

According to Blekko founder and CEO, Rich Skrenta, all that is needed to start up a search engine is “10 million in hardware and two guys with an idea…” Though the search engine did not first open until November 2010, the company has been around since 2007. Money was raised through investors and beta sites were launched, allowing the beta users to weed out what websites were considered spam and what websites were considered useful.

 

Blekko also has its own “Web Search Bill of Rights” including such rights as: ‘privacy of searchers shall not be violated,’ ‘spam does not believe in search results’ and perhaps as equally important, ‘there is no one-size-fits-all for search.’

 

How Blekko Works

 

This particular search engine uses a smaller ‘crawl’ on the internet, only focusing on quality websites and weeding out content farms, malware and other types of spam. The main draw of the website is the use of their specially designed slashtag tool. The slashtag tool works by organizing internet sites based on specific topics, thus improving the overall search results for the user.

 

Slashtag works by combining a slashtag with a specific search. For example, to look up chocolate cake recipes, the user would combine the /recipes slashtag with the words chocolate cake looking as such: “chocolate cake /recipes” in the search engine box.

 

During the search, if the user sees a link that is not helpful or consists mainly of spam, they can mark it as spam and thus remove it from the Blekko search engine entirely. This allows the user to customize their search as well as contribute to blocking out unwanted search results, thus reducing spam.

 

It should be noted that to use Blekko, users do not necessarily have to use the slashtag tool. They can simply type in their search just as they would any other search engine, thus making Blekko accessible to all kinds of users.

 

Since launching approximately 1 year ago, Blekko has created thousands of slashtag categories and the number of users have grown steadily. Only time will tell if Blekko becomes a household name like ‘Google’ or ‘Wikipedia,’ but currently Blekko stands to create a more user-friendly, informative internet. For now, Blekko continues to ‘slash’ spam from its internet search engine.

 

About the Author: Patty Kleen is a professional writer who enjoys writing about technology and the web. She also specializes in personal finance, secure bad credit loans, and credit repair work.

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